Saffana’s Voicenotes, a PodcastThe Choice Factory0:00Current time: 0:00 / Total time: -21:27-21:27Paid episodeThe full episode is only available to paid subscribers of Saffana’s Voicenotes, a blogSubscribe to listenThe Choice Factoryyour book this week! Decision making shortcuts we take and why it's important to your next campaignSaffanaDec 05, 2025∙ Paid5ShareOur brains are taking shortcuts. Richard tells us the shortcuts they’re making and why that impacts what we buy and what we think about what we buy. Continue reading this post for free, courtesy of Saffana.Claim my free postOr purchase a paid subscription.Saffana’s Voicenotes, a PodcastPart podcast, part written letter. A bit about marketing, a bit about me.Part podcast, part written letter. A bit about marketing, a bit about me.SubscribeListen onSubstack AppRSS FeedAppears in episodeSaffanaRecent EpisodesMade to Stick, your 34 minutes audio summaryFeb 6 • SaffanaThe workshop survival guide - in under 29 minsJan 24 • SaffanaThe Adweek Copywriting HandbookJan 15 • SaffanaCopywriting made simple (in 25 minutes)Jan 8 • SaffanaHow to read a book. Summarised in 32 mins.Dec 25, 2025 • SaffanaINFLUENCE - 500 pages in 30 minsDec 16, 2025 • SaffanaFinding the Right MessageNov 27, 2025 • Saffana